Title : Role of mass media in understanding about cervical cancer and its screening among married women
Abstract:
Cervical cancer besides being preventable and curable is quite an alarming situation. But unfortunately, measures remain inaccessible to the majority especially in developing countries. This study is to discover role of mass media in cervical cancer and its screening awareness with socio-demographic profile, understanding, source of information and advocacy towards the disease. This cross-sectional study was designed involving quantitative research method which was done through self-administered questionnaire after reviewing the studies already published taking married woman as a sample in Lahore, Pakistan. The study revealed poor understanding and minimal role of mass media in awareness in third world country but with the help of health care workers, print and digital media, respondent’s knowledge on cervical cancer and its screening may enhance as well as awareness on their health spectrum may broaden.
Audience Take Away:
- Incidence of Cervical cancer is increasing worldwide. We can use media to help creating awareness for its prevention and screening.
- Cervical malignancy being preventable disease can be caught in time by spreading awareness.
- This study gave facts and figures of developing country, so that work must be done to limit spread of preventable cancer .
- with the help of health care workers, print and digital media, respondent’s knowledge on cervical cancer and its screening may enhance as well as awareness on their health spectrum may broaden
